agencyservices
Any good advertising agency knows a lot about advertising. The problem with most agencies is they don't know much about the floor covering industry; about what works for you. It's not the same thing that works for the cellular phone company, the car dealer, the restaurant or the 20 other accounts they work on. We fully understand our industry and are following all of the changes that are taking place everyday. Whenever there is change there is opportunity, and IFDA will help you take advantage of every opportunity!
IFDA is unlike any other advertising agency you've seen before. We understand the day-to-day rigors associated with your business and the rapidly changing landscape of today's flooring marketplace. With the onset of big box retailers, online purchasing, inexpensive imports and a turbulent housing market, it becomes more important than ever to hone your strategy in preparation for the future.
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Hire us to be your Ad Agency |
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It`s really quite simple. Most advertising agencies are paid a 15% commission on whatever you spend. When a standard agency is negotiating with a particular vendor, they are also negotiating their own commission. The better they negotiate for you, the less money they make for themselves. So what`s their incentive for saving you money? We feel that this is a conflict of interest and why the average relationship between an agency and a client is only one year. At ifda, we can proudly say that has never happened to us.
IFDA works on a nominal retainer that`s determined based on your advertising budget. In essence, we almost act as an employee of your company, though the cost is considerably less. So when we negotiate your media, we play hard ball, we`re not negotiating for our commission. The commission is still there, but instead of it going into our pockets, it goes into yours and you become your own in-house agency.
IFDA serves hundreds of retailers across the country and in doing so has secured volume printing pricing with various printers nationwide. We also are able to produce high quality radio and television commercials at a fraction of what it would normally cost. ifda passes on those rates to you and the savings are phenomenal.
This allows you to get considerably more for your advertising dollar and combined with any agency commissions, in many cases, the savings add up to more than you are paying for our service. Many retailers rely on their different advertising vendors for creative and the result is a non-cohesive brand.
When you hire IFDA, all the elements of your campaign are produced by us and we give you a uniform national look and feel to your advertising regardless of the chosen vehicles. What this means is a more professional presentation to your customer and an immediate image enhancement. Our creative team becomes your creative team and whether you need a four color insert, p.o.p. materials, thank you cards, brochures or just about anything, IFDA is ready and waiting to fulfill any need.
When you put ifda to work for you, you get more than just an agency, but a committed partner in your success.
IFDA offers a wide array of advertising products and services from which you can pick and choose throughout the year, but we can also develop and execute your strategy from A to Z.
The fact is, ifda already has a formula for success but it`s not a template that is just applied in every market. Media costs vary so much on a per market basis that it`s not as simple as applying the same formula everywhere. Ifda does a complete analysis of media costs in your market before developing your winning strategy.
To give you an example, in major markets network advertising can simply be unaffordable, while in other rural markets it can be extremely affordable. And in many cases, the local newspaper can be just the opposite. The strategy that ifda will create for you is based on these factors and more to create the most cost-effective plan available.
Once our analysis is complete, we formulate our plan and develop your plan 6-12 months in advance, so you`ll never again ask yourself the question, "What should we do next month for advertising?"
Ifda will provide you with monthly advertising calendars so that you and your staff always know what`s going on, when it`s going on. Advertising is an extension of your business and a symbiotic relationship must exist between your advertising and your sales staff. The worst thing a salesperson can say to a customer responding from an ad is, "Oh, I didn`t know we were running an ad." It`s exactly that type of response that sends the customer elsewhere. With ifda, you`ll never have to worry that your advertising dollars are being wasted.
Media negotiation
We`re tough, it`s just that simple. Our team of media buyers squeezes every penny to ensure the best possible ROI for our clients. Buying media is much like buying a car in that advertising also has a "sticker price." Those that accept rate card prices are basically paying "sticker."
When you hire ifda, you won`t pay "sticker" for anything unless its value already exceeds its cost. The question is, does it? Put ifda to work for you and never ask yourself that question again.
Advertising and marketing is a full time job and unless you currently have someone working on it full time, it will never be what it can or should be and always seems to be the last thing to address when all the day-to-day problems are put to bed. If you`ve ever found yourself in a position where you`ve missed a deadline or a great advertising opportunity because you didn`t have the time to address it, then wouldn`t it be great to drop an e-mail to or call someone who could do it for you? Better yet, wouldn`t it be great to refer every advertising call to your expert representation? Truthfully, you`re right to ignore most of those calls, the keyword being "most." It`s the few that can truly help your business that get lost in that shuffle and what we will identify, ensuring you won`t miss those great values.
Maybe most importantly, what about your time? If you currently spend a lot of time on your advertising, what would you do if you had that time back? And if you don`t spend a lot of time on your advertising, then you should definitely give us a call and see exactly how we can grow your business.
