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IFDA will provide to you every quarter a 2 page four color circular that will confound your competitors and will help you gain market share in your market. You can take advantage of advertising products that have been proven successful and because of economy of scale; you will invest a fraction of what it would cost for you to produce.
'The Ten Best Reasons to use IFDA circulars'
10) Exclusivity - no one else in your market can use it, your competitors can use the same radio station, TV station, and newspaper, but not this powerful advertising tool
9) Targeting - allows you to advertise and market to consumers in your market area that are likely to shop in your store - no wasted dollars like those spent in TV, radio, and full run newspaper ads that send your message to customers that will never shop in your store
8) Affordability - more bang for your buck - cost usually compatible to full run newspaper ad and lots less than TV or radio for an effective schedule.
ifda consolidates your print order with over 275 other retailers to reduce your cost to a fraction of what it would be to have your circular designed and printed
7) Image Enhancing - Your advertising appears in a like format as national and regional advertisers. When your customer sees your advertising in the same format as other major retailers the result is instant credibility - we give you a national 'look'
6) Portability - Customers will carry the circular with them when they come to shop in your store
5) Pre-Qualifies Customers - When the customer points out the item that they are interested in to your salesperson, they will immediately have an idea of what the customer's budget is
4) Professional Design - Designed by Successful floor covering retailers for floor covering retailers
3) Professional Merchandising Consultation - Each and every one of our professional floor covering advertising account managers has retail floor covering experience. They've 'been there and done that' and understand what it takes to drive customers into a retail floor covering store
2) Networking - helps us to help you avoid making the same mistake twice we deal with hundreds of floor covering retailers around the country and can tell you what has been working for others and what has not been working
And the Number 1 Reason is:
We deliver potential customers to your store!
