Direct mail can be a very effective form of advertising and is typically used for "One Day" or "Private sale" events. With ifda’s targeted direct mail program, you can select prospects based on demographics and zip code, allowing you to target those consumers that are most likely to visit your store. Each piece is customized and addressed by name (as opposed to current resident) adding a personal touch and effectiveness to each campaign. And in most cases, each costs less than a postage stamp!