It's no secret that building, cultivating and marketing to your own e-mail list is the most inexpensive and cost effective way to market your business. And today, it's not just a good idea, but an essential part of any retail business.
If you're like many, you know it's a good idea and you've had the intention of doing it...you just haven't had the time or just put it on the "back burner". That's exactly why ifda has developed an inexpensive program that will not only build and cultivate your own e-mail list, but will manage it for you and make it pay dividends.
The first step is to invite your customers to register for the program by incentivizing them to freely give you their information (they likely won't do this unless there is an incentive). This program invites your customer to become one of your store's "Preferred Customers". They will receive "free" benefits such as special financing on their purchases, prior notification of Sale events, special "Preferred Customer" only private sales, etc. They also will have the opportunity to register for a monthly drawing for a complimentary 3 day / 2 night Bahamas Cruise vacation that will be awarded every month to one of your customers that will be provided by ifda as part of the package.
Ifda then designs a custom, web-based landing page with your logo, message and a short registration form for your customers to submit their information and register to win. This page is the portal where the collection process begins.
This portal or "landing page" is where all of your advertising should be directed and should always be used by you or your staff inside and outside of the store on any terminal that's connected to the internet. Simply ask your customer if they'd like to register to win the grand prize and capture their information.
Read more »
« less
Once your customer is registered, ifda captures their information and sends a customized automated response thanking them for their visit, in addition to any other relevant information you'd like them to have.
Now that their information has been collected, ifda will create and manage the database along with automatically sending by email a customized monthly newsletter/promotional message to your customer. This email will include the announcement of the winner of the grand prize, in addition to your promotional message (video or html advertisement).
With ifda's revolutionary customer relationship management program, we'll ensure that all your e-mails are CAN SPAM compliant and that your e-mail list is maintained, appended and updated automatically.
This is YOUR list database, it will be stored on a secure server on site in our offices, and all information is confidential. ifda maintains and manages it and assists you to garner the most benefit from it. It will not be used for any purpose other than yours.
